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Advertising and marketing services (№17314254)

30 oct

Number: 17314254

Country: Germany

Source: TED

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Publication date


30-10-2019

Description


  1. Section I
    1. Name and addresses
      Barmer
      Lichtscheider Str. 89
      Wuppertal
      42285
      Germany
      E-mail: [email protected]
    2. Type of the contracting authority:
      Body governed by public law
    3. Main activity:
      Health
  2. Section II
    1. Scope of the procurement:
      1. Title:

        Media-, Kreativ- und Digitalagentur

        Reference number: 0036-Agentur-2019
      2. Main CPV code:
        79340000, 79340000, 79340000, 79340000
      3. Type of contract:
        Services
      4. Short description:

        Konzeption, strategische Planung und Umsetzung des werblichen und kommunikativen Auftritts der Marke Barmer. Dies beinhaltet die Zielgruppenansprache und die Leistungs- und Servicekommunikation unter Nutzung aller relevanten Kommunikationskanäle. Durch kontinuierliche Marktbeobachtung, Erfolgskontrolle sowie die Beobachtung und Auswertung aktueller Entwicklungstrends vor allem auch im Bereich der digitalen Medien sollen Potenziale frühzeitig identifiziert und systematisch für die Barmer erschlossen werden.

      5. Information about lots:
        This contract is divided into lots: yes
      6. Total value of the procurement:
        Value excluding VAT: 1.00 EUR
    2. Description
      1. Title:

        Mediaagenturleistungen

      2. Additional CPV code(s):
        79340000
      3. Place of performance:
      4. Description of the procurement:

        Erbringung von Mediaagenturleistungen.

      5. Award criteria:
        Quality criterion - Name: Qualität / Weighting: 60
        Price - Weighting: 40
      6. Information about options:
        Options: no
      7. Information about European Union funds:
        The procurement is related to a project and/or programme financed by European Union funds: no
      8. Additional information:
      9. Title:

        Kreativagenturleistungen

      10. Additional CPV code(s):
        79340000
      11. Place of performance:
      12. Description of the procurement:

        Erbringung von Kreativagenturleistungen.

      13. Award criteria:
        Quality criterion - Name: Qualität / Weighting: 60
        Price - Weighting: 40
      14. Information about options:
        Options: no
      15. Information about European Union funds:
        The procurement is related to a project and/or programme financed by European Union funds: no
      16. Additional information:
      17. Title:

        Digitalagenturleistungen

      18. Additional CPV code(s):
        79340000
      19. Place of performance:
      20. Description of the procurement:

        Erbringung von Digitalagenturleistungen.

      21. Award criteria:
        Quality criterion - Name: Qualität / Weighting: 60
        Price - Weighting: 40
      22. Information about options:
        Options: no
      23. Information about European Union funds:
        The procurement is related to a project and/or programme financed by European Union funds: no
      24. Additional information:
  3. Section IV
    1. Description:
      1. Type of procedure:
        Competitive procedure with negotiation
      2. Information about a framework agreement or a dynamic purchasing system:
        The procurement involves the establishment of a framework agreement
      3. Information about electronic auction:
      4. Information about the Government Procurement Agreement (GPA):
        The procurement is covered by the Government Procurement Agreement: yes
    2. Administrative information:
      1. Previous publication concerning this procedure:
        Notice number in the OJ S: 2019/S 068-160041
      2. Information about termination of dynamic purchasing system:
      3. Information about termination of call for competition in the form of a prior information notice:
  4. Section V
    1. Lot No: 1
      Title:

      Meadiaagenturleistungen

    2. Award of contract
      1. Date of conclusion of the contract: 2019-10-29
      2. Information about tenders:
        Number of tenders received: 3
        The contract has been awarded to a group of economic operators: no
      3. Name and address of the contractor:
        WPP media Solutions GmbH
        Düsseldorf
        40476
        Germany
        The contractor is an SME: yes
      4. Information on value of the contract/lot (excluding VAT):

        Total value of the contract/lot: 1.00 EUR
      5. Information about subcontracting:

        Lot No: 2
        Title:

        Kreativagenturleistungen

      6. Award of contract
        1. Date of conclusion of the contract: 2019-09-30
        2. Information about tenders:
          Number of tenders received: 2
          The contract has been awarded to a group of economic operators: no
        3. Name and address of the contractor:
          GREY Düsseldorf GmbH
          Düsseldorf
          40476
          Germany
          The contractor is an SME: yes
        4. Information on value of the contract/lot (excluding VAT):

          Total value of the contract/lot: 1.00 EUR
        5. Information about subcontracting:

          Lot No: 3
          Title:

          Digitalagenturleistungen

        6. Award of contract
          1. Date of conclusion of the contract: 2019-09-30
          2. Information about tenders:
            Number of tenders received: 3
            The contract has been awarded to a group of economic operators: no
          3. Name and address of the contractor:
            GREY Düsseldorf GmbH
            Düsseldorf
            40476
            Germany
            The contractor is an SME: yes
          4. Information on value of the contract/lot (excluding VAT):

            Total value of the contract/lot: 1.00 EUR
          5. Information about subcontracting:

      7. Section VI
        1. Additional information
        2. Procedures for review
          1. Review body
            Vergabekammer des Bundes, Bundeskartellamt Bonn
            Villemombler Str. 76
            Bonn
            53123
            Germany
          2. Body responsible for mediation procedures

          3. Service from which information about the review procedure may be obtained
            Vergabekammer des Bundes, Bundeskartellamt Bonn
            Villemombler Str. 76
            Bonn
            53123
            Germany
        3. Date of dispatch of this notice
          2019-10-29